From companies, urban networks or digital systems, there is a need to coordinate spaces and species - humans and non-humans-, technologies and emotions, ideas and budgets. Structured all of them in one remarkable project.
There is a need to put in NEW COORDINATES the components of the future organizations. From the micro to macro scale, from institutions to cities.
The potential of building THE ARCHITECTURE OF A SYSTEM, from the strategy to the design and making process, is becoming a powerful value in a moment when almost everything has to be build in a new way.
I have used this XYZ STRATEGIC THINKING in:
Swimming between Digital and Physical Design
At FJORD, as Design Director, I am leading the projects where the DIGITAL interacts with the PHYSICAL creating some new experiences and new spaces: from our homes to our cities, from the way we work to the way we learn or shop (workplace, retail, education spaces...).
You can see developed some of these issues on Fjord Trends 2019.
Extended Realities XR
We inhabit a reality where the physical and the digital define in a exponentially blended way the user´s experiences.
But not only the immersive experiences can be improved from an architectural point of view, currently from some digital platforms are promoting a new type of domesticity related to our identity, privacy, experiences and connections. The ideation of the project My Cloud My Castle reflects about a new concept of home online.
The most relevant components of the urban fabric are nowadays intangible networks. Invisible spatial geometries shaping the urban IOT, Big Data, Automatization and AI.
From one side, a planetary engineer work is requiring a new contract among human, robototics, information and Nature.
From another side, organization and companies are not still taking advantage of the huge potential of the urban scale within their strategic opportunities.
From thinking buildings to building thinking.
Nacho Martín Asunción (Madrid 1973)
Phd. Architect (Cum Laude International Mention ETSAM Madrid / AA London)
Design Director at Fjord (Madrid)
Director IED Innovation Lab (Madrid)
Unit Master at the Architectural Association (London)
Co-Founder and Director of Mi5Architects and Mi5VR.
NM has been teaching at IED Madrid - Fashion Design and Digital Arts and Experience Design - and Associate Professor at the UAH - Universidad de Alcala de Henares, Madrid.
His work has been published, awarded and presented internationally.